Privacy Policy
This Privacy Policy sets out how Silk Infinity Flowers Ltd, trading as CK Wedding Flowers, uses and protects any information that you provide when using this website.
We are committed to safeguarding your privacy. Should we ask you to provide information by which you can be identified, it will only be used in accordance with this policy and the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy is subject to change. Please check this page periodically to ensure that you are happy with any updates.
1. Who We Are
Silk Infinity Flowers Ltd 13573511, trading as CK Wedding Flowers, is the data controller for the purposes of the UK GDPR.
Our registered address is:
55 Saddleback Road, Camberley, Surrey, GU15 4DA
You can contact us at:
Email: silkflowers@silkinfinityflowers.co.uk
2. What We Collect
We may collect and process the following types of personal data:
Name and payment details
Contact information including email address and phone number
Delivery address and billing address
Demographic information such as postcode, preferences, and interests
Purchase history and customer feedback
IP address, device and browser type
Marketing preferences
3. How We Use Your Information
We collect this data to:
Process and deliver your orders
Manage your account
Contact you regarding orders or customer service issues
Improve our products, services and website experience
Send you promotional emails if you have opted in
Conduct market research or customer feedback surveys
Personalise your online experience
Comply with legal and regulatory obligations
We rely on the following lawful bases under UK GDPR:
Performance of a contract (e.g., to fulfil an order)
Consent (e.g., for marketing)
Legal obligation (e.g., record-keeping)
Legitimate interests (e.g., to improve our services)
4. Data Retention
We retain personal data only for as long as necessary:
Order and account data: up to 6 years (for tax and contractual purposes)
Marketing preferences: until you unsubscribe or withdraw consent
Inactive accounts: deleted or anonymised after 24 months
After these periods, your data is securely deleted or anonymised unless required longer by law.
5. Security
We are committed to ensuring your data is secure. We use industry-standard security measures, both physical and electronic, to protect your data from unauthorised access, disclosure, or misuse.
6. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience. Cookies help us:
Monitor website traffic and performance
Remember your preferences
Provide tailored content and advertisements
You can manage or disable cookies through your browser settings.
7. Behavioural Advertising and Profiling
We may analyse your browsing activity and preferences to create user profiles. These profiles may be used for:
Serving personalised ads on our site and third-party platforms
Improving our website content
Recommending products based on your interests
We may share anonymised or pseudonymised data with third-party advertising platforms to enable cross-platform marketing.
You can opt out of behavioural advertising by adjusting your cookie preferences or visiting:
https://www.youronlinechoices.com/uk/
8. Sharing Your Information
We do not sell your personal information.
We may share your data only with trusted third parties, such as:
Payment processors (e.g., Stripe, PayPal)
Delivery couriers
IT service providers
Marketing tools (if you have opted in)
We ensure all third parties comply with UK GDPR and process data securely.
We may also disclose information if legally required (e.g., by a court order or law enforcement).
9. Your Data Protection Rights
You have the following rights under UK GDPR:
Access – request a copy of the personal data we hold about you
Rectification – request correction of inaccurate data
Erasure – request deletion of your data (“right to be forgotten”)
Restriction – request restriction of processing
Portability – request transfer of your data to another provider
Objection – object to processing, especially for direct marketing
Withdraw consent – at any time, where processing is based on consent
To exercise your rights, please contact us at silkflowers@silkinfinityflowers.co.uk
10. Controlling Your Information
You can restrict use of your information by:
Unchecking marketing opt-in boxes on forms
Using the “unsubscribe” link in marketing emails
Contacting us to withdraw consent or update preferences
11. Links to Other Websites
Our website may contain links to other websites. Please note, we do not control those sites and are not responsible for their content or privacy practices. Always review their privacy policies before submitting data.
12. Complaints
If you are unhappy with how we use your data, please contact us so we can resolve the issue.
You also have the right to lodge a complaint with the UK’s data protection authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
13. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Silk Infinity Flowers Ltd
Trading as CK Wedding Flowers
Email: silkflowers@silkinfinityflowers.co.uk
Address: 55 Saddleback Road, Camberley, GU15 4DA